The Dream Affiliate Program To Promote

So you want to make money as an affiliate marketer.

It follows that the affiliate program(s) you choose to promote will have a huge bearing on your success? conducted a poll asking affiliates what criteria they looked for when choosing a program to promote.

The image to the left shows the criteria suggested...

and here are the top 5 criteria affiliate marketers look for when selecting an affiliate program to promote...

  1. Commission Amount
  2. Website (offer page, usability, 'leaks')
  3. Product / Merchants Reputation
  4. Conversion rate
  5. Tracking and reporting platform used

No real surprises here. 'Leaks' mentioned in point '2' are for when an affiliate landing page offers ways where the affiliate could lose their commission... a leak. A common example of a leak is when a merchant promotes visitors to join their email list but does not track and credit the referring affiliate for any subsequent sales made. A telephone ordering service is another common leak.

F - EPC or Earning Per Click is not always available it's a metric more commonly associated with affiliate networks such as CJ (Commission Junction) and JVZoo. It shows the average value of each visitor sent to the offer across all referring affiliates. If you understand what it costs you to send a visitor to that offer and it's less than the EPC... BINGO!

B - Commission recurrence is worthy of extra awareness as success in promoting these types of recurring payment model can build the much heralded 'passive income'. Meaning you sell or refer once and get paid repeatedly. Membership programs and services are good examples of this type of affiliate program.

The Business Opportunity / Network Marketing / Multi-Level Marketing arena doesn't have the best of reputations in general terms but is contributing some innovation in terms of attracting affiliates through helping them to succeed...

Tiered commission structures are now starting to appear in non-biz-opp companies (usually restricted to two tiers).

Producing and sharing high-quality marketing collateral for affiliates to use in their own marketing.

Team building, training, and support is the mainstay of successful Network Marketers. Mainstream companies really seem to be investing more into developing their affiliates.

Email Co-Registration is when an email address is collected from a visitor and allocated to more than one email list owner. Put more simply promote an affiliate offer that collects emails addresses and offers co-registration to its affiliates and you can build your own email list from the traffic you send to that offer. This is usually achieved via setting up an API connection with your email service.

Back end affiliate commissions are commissions earned from the sale of products or services following the initial offer.

As an example:- The image below is taken from the ClickBank Marketplace for the well-respected training product Affilorama as you can see the Initial sale value of $58.26 is dramatically bettered by the Average sale value of $642.94

This is because Affilorama has a low-cost front-end offer but offers higher value products for people to progress too.

Affilorama affiliate details from the Clickbank network showing the far greater average sale value than the lower initial sale value.

Amazon's associate affiliate program is very popular because obviously, Amazon is a well-trusted brand that converts very well but also because it credits affiliates with all sales made during the duration of the affiliates cookie, meaning that though you may have sent somebody to Amazon through your site on kitchen gadgets you end up earning commissions on the sale of outdoor all weather furniture and a fire-pit!

As technology develops it's enabling some affiliate programs to credit affiliates with commissions earned through 3rd party recommendation. What the hell is that?

Using as an example. Wealthy Affiliate is a long established (11th year) affiliate training membership community. is a leading keyword research tool under the same ownership. Both companies offer affiliate programs but here's the kicker, if as an affiliate of both companies if you set your back office affiliate identifiers correctly (easy to do) you get credited for all sales of Jaaxy via the Wealthy Affiliate training curriculum for no extra effort... and visa verse.

And here's the SUPER KICKER what if your affiliate id could be placed in links to non-related 3rd party tools that are relevant to the training / topic ????

Programs offering this level of multiple affiliate income streams are now starting to appear, and developments in co-registration are meaning that affiliate programs can now build not only YOUR prospect lists but BUYER LISTS too!!!

So the challenge now becomes finding these 'dream' affiliate programs....


Susanne Penfold

Building supplementary income by promoting affiliate programs that sell themselves...

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